Our story
Megabajt is a company that is growing steadily and holds a solid market position founded on thirty years of domestic and international sales experience.
Our story
The story of our businessHistoria
Megabajt was established in 1989 and has been focusing on the distribution of consumer IT products and accessories ever since.
The thirty years of its history have plenty of points that can undoubtedly be called milestones. They were of significance at the time they happened but also affected where we are now. They allowed us to expand our competencies, learn to diversify, and prove that we can adapt to the changing reality.
The thirty years of its history have plenty of points that can undoubtedly be called milestones. They were of significance at the time they happened but also affected where we are now. They allowed us to expand our competencies, learn to diversify, and prove that we can adapt to the changing reality.
1989
Megabajt established
1992
Import from the Far East
It was an important step for Megabajt to start importing goods from the Far East. The product portfolio grew substantially, followed by the customer base and revenues.
1999
TRACER brand begins
2008
100 million dollars of TRACER turnover
Since its day zero, Tracer has generated 100 million dollars of turnover as one of the most popular accessories brands in Poland.
2009
TRACER the fourth brand in Poland (GFK)
Tracer products are the fourth most commonly bought computer accessories in Poland according to GFK.
2012
Introducing BLOODY (new A4Tech products)
Megabajt introduces a new A4Tech brand to the Polish market. The BLOODY series is aimed at gamers and offers a broad array of products with extra functionalities, outstanding design, and up to the expectations of the most discerning players.
2013
New TRACER line: action cameras
A new category of AUDIO-VIDEO equipment is introduced. Especially for adrenaline seekers, Tracer now offers action cameras. Building on the experience with action cams, dash cams are soon to follow.
2014
New household appliances LAFE private label
Lafe was created for users who seek and find pleasure even in the simplest household chores. A broad array of household appliances combines functionality, interesting design, and many extra functionalities that make everyday life easier.
2016
Introducing GAMEZONE gaming equipment
The stable expansion of gaming products inspired us to reinforce and highlight this series of Tracer. The GAMEZONE line was designed for discerning gamers who expect advanced functions and parameters combined with an interesting design.
2020
TRACER PC cameras make TOP5 GFK
High quality of video chats, smooth video, and easy availability through main sales channels allowed TRACER PC cameras to make it to the TOP5 of the most popular products in their category in the time of remote working and learning according to GFK.
2021
New TRACER category: lighting
Tracer lighting is not just traditional lamps or bulbs but also desk laps with wireless chargers, garden lighting chains, torches, or ring lamps. The portfolio is growing.
2024
The new NEVIQ brand
NeviQ is an innovative technology brand that debuted on the market in 2024, building on over 20 years of experience from our team in developing functional technological solutions. Our electric scooters combine advanced technology, high performance, and style, making everyday mobility a true pleasure.
Rebranding of the Lafe Brand
We are excited to announce the complete transformation of our brand. We’ve refreshed not only our website but also our product range, dividing it into two lines: a premium line in elegant shades of black and brown, and a basic line in modern colors of white and blue. The rebranding also includes new packaging that highlights the unique character of each line, making it easier to choose the right equipment.
